Privacy Policy for wildgiggle.com

1. Introduction

At Wild Giggle, accessible at wildgiggle.com, your privacy is of paramount importance to us. We are fully committed to safeguarding the personal data entrusted to us and to ensuring compliance with all applicable data protection laws, including the European Union’s General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information while using our website and services. We implement data protection principles as part of our core values and strive for transparency in all data handling practices.

2. Scope of This Policy and Data Controller Role

This Privacy Policy applies to all visitors, users, and others who access wildgiggle.com (“users”). Wild Giggle is the data controller of your personal data for purposes of applicable data protection laws. In accordance with GDPR and other privacy regulations, we determine the purposes and means of processing your personal information. This policy covers online activities, embedded services, communications, data exchanges via support and contact forms, and any other interaction with wildgiggle.com.

3. Categories of Data Processed

We may collect and process the following categories of personal data:

a. Usage Data:
Information about how you use the website, such as browser type, IP address, pages visited, referring URLs, session duration, and access times.

b. Account Data:
Personal identifiers necessary to create and manage an account, including full name, billing and shipping address, email address, and telephone number.

c. Profile Data:
Information linked to your preferences, activity history, purchase records, and in-site behavioral interactions.

d. Communication Data:
Records of your correspondence with us, including customer service interactions and messages sent via contact forms or email.

e. Technical Data:
Device-specific metadata such as device type, operating system, browser configuration, and system locale settings.

f. Transaction Data:
Data related to completed or attempted purchases, payment confirmation, card or payment processor details, and shipping details.

g. Preference Data:
Marketing preferences, communication opt-in status, product interest areas, and survey or feedback responses.

4. Legal Bases for Processing

Under GDPR, we will only process your personal data when the law permits us to do so under one or more of the following legal bases:

– Contract: When processing is necessary to fulfill our contractual obligations or to take steps at your request prior to entering into a contract.
– Consent: When you have explicitly consented to the processing of your personal data for specific purposes, such as receiving marketing communications.
– Legitimate Interest: When processing is necessary for our legitimate interests, provided these are not overridden by your data protection rights and interests. This includes improving platform performance, analytics, site security, and fraud prevention.
– Legal Obligation: When necessary to comply with a legal or regulatory obligation.

For CCPA compliance, we do not sell your personal information and only process data in accordance with the permitted purposes, ensuring transparency and supporting consumer rights under California law.

5. Your Rights

Under GDPR and where applicable under the CCPA, you have the following rights with respect to your personal data:

– Right of Access: You may request a copy of the personal data we hold about you.
– Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
– Right to Erasure (“Right to be Forgotten”): You may request deletion of your personal data where applicable.
– Right to Restrict Processing: You can request that we limit the processing of your data in certain scenarios.
– Right to Data Portability: You have the right to receive your personal data in a structured, commonly used and machine-readable format and to transmit that data to another controller where feasible.
– Right to Object: Where processing is based on legitimate interests or conducted for marketing purposes, you may object to such processing.

To exercise any of these rights, please contact us at [email protected]. We may take steps to verify your identity before fulfilling your request.

6. Security Measures

Wild Giggle employs robust security strategies to protect all personal data, including but not limited to:

– Data encryption during transmission and storage using industry-standard protocols
– Access controls and authentication mechanisms for internal systems
– Regular data backups and secure cloud infrastructure
– Employee data protection training and regular audits
– Monitoring and incident response protocols to address unauthorized access or data breaches, should they occur

7. International Transfers

Your personal data may be transferred to and processed in jurisdictions outside of your home country, including but not limited to the United States. Where such transfers occur, we ensure appropriate safeguards are in place, including the use of the European Commission’s Standard Contractual Clauses (SCCs) and compliance with applicable regional data protection frameworks.

8. Data Retention

We retain your personal data only for as long as reasonably necessary to fulfill the purposes set out in this policy or as required by applicable law. Data retention periods vary by category:

– Usage and Technical Data: retained for up to 12 months for analytics and security purposes
– Account and Profile Data: retained while the account remains active and for 6 years post-deletion for legal compliance
– Transaction Data: retained for 7 years to meet tax and financial record-keeping requirements
– Communication Data: retained for 2 years for customer support and service quality tracking
– Preference Data: maintained until you update your choices or revoke consent

9. Cookie Policy

Wild Giggle uses cookies and similar tracking technologies to enhance user experience and site performance. Cookies fall into the following categories:

– Essential Cookies: Necessary for basic functionality such as authentication and navigation
– Functional Cookies: Enable enhanced user experience by remembering preferences
– Analytics Cookies: Help us understand user behavior and improve service performance using tools such as Google Analytics
– Performance Cookies: Track aggregate usage metrics and technical diagnostics

10. Cookie Management and Compliance

Upon visiting wildgiggle.com, users are provided with a cookie consent mechanism compliant with GDPR and CCPA standards. You have the ability to accept, reject, or customize cookie settings through the cookie banner or browser preferences. You may also withdraw consent at any time. For California users, a “Do Not Sell My Personal Information” link is provided in the footer where applicable.

11. Children’s Data Protection

We do not knowingly collect or solicit personal data from individuals under the age of 13. If we learn that we have inadvertently collected data from a child under 13, we will delete such information immediately. Parents or guardians who become aware that their child has provided us with personal data are encouraged to contact us at [email protected].

12. Updates to This Policy

We may revise this Privacy Policy from time to time to reflect changes in legal obligations, technology, or business operations. When we make material changes, we will notify users through the website or via direct communication, where appropriate. Continued use of wildgiggle.com following such changes indicates your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy, your personal data, or how we handle your information, please do not hesitate to contact us:

Email: [email protected]
Website: https://wildgiggle.com

Compliance Notice

Wild Giggle is dedicated to maintaining the highest standards of privacy protection. We comply with the GDPR, CCPA, and other applicable privacy laws. Should you have any privacy-related concerns, we encourage you to contact us at the email provided above.